• Skip to primary navigation
  • Skip to main content
  • Skip to footer
United Way of Horry County

United Way of Horry County

Give • Advocate • Volunteer

  • Who We Are
    • Our Team
    • Board of Directors
    • History
    • Meet ALICE
    • Diversity, Equity, and Inclusion
    • Contact Us
  • Our Work
    • Community Game Plan
    • Grant Funding
    • Health
      • Breaking Barriers in Mental Health
    • Education
    • Self-Sufficiency
      • Community Resource Coordinators
      • Meet ALICE
    • Basic Needs
    • Horry County Community Collaborative
  • Calendar
  • Get Help
    • 211
    • Community Resource Coordinators
    • Food Resources
    • Breaking Barriers in Mental Health
    • Free Tax Preparation
  • Get Involved
    • Give Where You Live.
      • Leadership Giving
    • Newcomers United
    • Volunteer
    • Sponsorships
    • Workplace Campaign
    • Santee Cooper Community Cares
  • News
    • Newsletter Signup
  • Donate

Our Team

Blakely Roof, President & CEO of United Way of Horry County

Blakely Roof

President & CEO
blakely@unitedwayhorry.org

Blakely has been leading United Way of Horry County since 2019, bringing her passion for community building to everything we do. A Clemson grad who moved to Myrtle Beach from Tennessee in 2006, she’s worked her way through some of the area’s most impactful organizations—from the Myrtle Beach Chamber and Conway Medical Center to Habitat for Humanity. She’s a natural connector who believes in the power of collaboration, serving on boards like Conway Chamber of Commerce and Tidelands Health’s Community Engagement Committee. Blakely was also President of Chicora Rotary and has participated in leadership programs across the region.

When she’s not cheering on her Clemson Tigers and Tennessee Volunteers, you’ll find Blakely spending time with her husband Barry and their two kids, Reed and Callie.

    Katie Wise, Director of Community Impact for United Way of Horry County

    Katie Wise

    Director of Community Impact
    katie@unitedwayhorry.org

    Katie joined our team in 2019 after three years with Habitat for Humanity of Horry County. Originally from Pennsylvania, she is a proud graduate of Coastal Carolina University, where she earned a degree in Public Health and discovered her passion for service through volunteer work in Horry County and Washington, D.C.
    Katie is a graduate of Leadership Grand Strand (Class 41) and has served on the program’s Board of Regents. She is also a graduate of Leadership Conway and has been actively involved with the Grand Strand Young Professionals. Currently, she serves on the board of directors for the Waccamaw Center for Mental Health. Katie is dedicated to building strong partnerships and creating meaningful, lasting change that strengthens the entire community.
    When she’s not working to drive impact, Katie enjoys traveling the world, cheering on her Philadelphia Eagles, and spending time with her husband, daughter Aubrey, and extended family and friends.

      Richard Williams, Jr., Director of Education for United Way of Horry County. Contact for The Basics, resources for children, early childhood education

      Richard Williams, Jr.

      Director of Education
      richard@unitedwayhorry.org

      Richard brought his passion for education and community leadership to United Way in 2023. A Conway native who graduated from the SC Governor’s School for the Arts and Humanities, he studied Vocal Performance at Johns Hopkins’ Peabody Conservatory before returning home to serve his community.
      As Senior Pastor of Mt. Vernon Missionary Baptist Church since 2019, Richard has a vision for building bridges between faith and community action. He’s also a Waccamaw American Leadership Forum graduate and serves on the YMCA Conway Advisory Board.
      Richard has traveled the world on mission trips but is happiest at home in Conway with his wife Meghan and their three children: Caleb Richard, Jenna-Grace, and Johnson Parker.

        Mandy Hardwick, Finance Manager for United Way of Horry County. Contact for billing, payments, HR

        Mandy Hardwick

        Finance Manager
        mandy@unitedwayhorry.org

        Mandy brings over 20 years of finance and HR experience to our team, joining us in 2022. An Aynor native and Coastal Carolina grad, she earned her MBA from Webster University and has deep roots in our community through her decade of work with Horry County Schools.
        With her sharp financial expertise and local knowledge, Mandy keeps our operations running smoothly so we can focus on making an impact. When she’s not managing the numbers, you’ll find her reading a good book, out on the water boating, or spending quality time with her family.

          Whitney Isley, Director of Philanthropy for United Way of Horry County. Contact for volunteers, sponsorships, engagement

          Whitney Isley, MBA

          Director of Philanthropy
          whitney@unitedwayhorry.org

          Whitney is a fourth-generation Myrtle Beach native who joined our team in 2024. After earning her degrees in Anthropology and her MBA from The College of Charleston, she served two years in the Peace Corps in Ghana, West Africa—an experience that deepened her commitment to service.
          With experience in both nonprofit and for-profit sectors, Whitney is thrilled to combine her professional skills with her love for her hometown community. She’s a Leadership Grand Strand graduate and active member of the Junior League of the Grand Strand.
          When she’s not building partnerships with donors, you’ll find Whitney gardening, cooking, traveling, or spending time with her dogs, friends, and family.

            Kissie Melvin, Community Resource Coordinator for United Way of Horry County

            Kissie Melvin

            Community Resource Coordinator
            kissie@unitedwayhorry.org

            Kissie joined our team in 2024, bringing her heart for service and deep community connections. A proud Loris native and North Myrtle Beach High grad, she’s a mother of three and “Glamma” who lights up any room with her passion for helping others.
            With a human services degree from Horry Georgetown Technical College and three years at Waccamaw EOC, Kissie understands the challenges our neighbors face. Her personal journey through loss has strengthened her commitment to advocacy, particularly around gun violence prevention, and her faith guides everything she does.
            As a praise and worship leader at St. Paul Missionary Baptist Church, Kissie believes in the power of hope and transformation. Her mission is simple: help others find their way through life’s challenges and discover their own strength.

              Shane Merrill

              Crisis Intervention Community Resource Coordinator
              shane@unitedwayhorry.org

              Shane joined us in 2024 to launch our new crisis intervention program, focusing on our community’s most vulnerable neighbors—including those experiencing or at risk of homelessness. As an ordained minister and certified community chaplain, he brings both professional expertise and deep compassion to this vital work.
              Shane founded The Faith Connection, a collaborative of faith-based organizations bridging community services with local needs. He also serves on the Pee Dee ReEntry Council and volunteers as a chaplain at the J Reuben Long Detention Facility, earning recognition including the “Pastor of the Month” award and Conway Police Chief’s Award for Excellence.
              His approach combines practical support with spiritual guidance, meeting people exactly where they are and helping them find hope for tomorrow.

                Nelvina Jones, Community Resource Coordinator for United Way of Horry County. Contact for rehabilitation after release for the incarcerated

                Nelvina Jones

                Reintegration Support Community Resource Coordinator
                nelvina@unitedwayhorry.org

                After relocating from the Washington, D.C. area to Conway with her husband Paris of 34 years and their dog Duke, Nelvina joined the team at UWHC in early 2025. She graduated cum laude from Horry Georgetown Technical College with a degree in human services and is a member of Phi Theta Kappa Honor Society.
                For three years at Waccamaw Economic Opportunity Council, Nelvina supported individuals and families through the LIHEAP and CSBG programs, bringing hope and encouragement to those facing tough times. Her genuine belief that better days are possible shines through in everything she does.
                Nelvina starts each day grateful for life’s simple blessings and is passionate about helping others discover their own resilience and potential for a brighter future.

                  Nicole Mayer, Administration for United Way of Horry County

                  Nicole Mayer

                  Administration & Donor Coordination
                  nicole@unitedwayhorry.org

                  Nicole joined the team in April 2025. Originally from South Dakota, she made her way to South Carolina from Oregon four years ago and has quickly fallen in love with our community. With a bachelor’s degree in Sociology from Northern State University, Nicole brings a deep understanding of social systems and a genuine commitment to helping others.
                  She’s found her calling in supporting meaningful change through our donor partnerships and administrative work. Nicole is energized by being part of an organization that makes a real difference in people’s lives.
                  When she’s not coordinating with donors or managing office operations, Nicole enjoys spending time with her son and her three dogs, who definitely keep life interesting and full of laughter.

                    Allison Gullidge

                    Marketing & Communications Manager
                    marketing@unitedwayhorry.org

                    Allison Gullidge brings a dynamic blend of creativity and community connection to her new role, having just joined our team in October 2025. With a background in both the arts and nonprofit sectors, she previously served as both Community Engagement Manager then Director of Public Relations for the Long Bay Symphony and currently contributes her expertise as a member of the Non-Profit Council for the Myrtle Beach Area Chamber of Commerce. Before stepping into the nonprofit world, you may recognize Allison from the stage—she spent 15 years as a professional singer traveling the world, most recently including 9 years as a featured vocalist at the Alabama Theatre at Barefoot Landing. She holds a Bachelor’s Degree in Classical Vocal Performance from the University of Nebraska–Lincoln.

                    Originally from Lincoln, Nebraska, Allison now calls the Grand Strand home with her husband, Adam, and their two kiddos, William and Harriet, who keep her on her toes with their after-school activities. When she’s not out in the community spreading the word about all the good work our organization is doing, Allison enjoys baking, reading and spending quality time with her friends and family.

                      Health

                      We envision a future where behavioral health needs for children, youth, and adults are recognized and validated.

                      Learn More

                      Education

                      We envision a community where all children enter kindergarten ready to learn; and all children and youth learn, achieve, and succeed while engaging families and communities.

                      Learn More

                      Self-Sufficiency

                      We envision a future where everyone in Horry County is supported to achieve self-sufficiency.

                      Learn More

                      Basic Needs

                      We envision a future where everyone has access to food, shelter, clothing, healthcare, basic materials, transportation, and a sense of security.

                      Learn More

                      Footer

                      843-347-5195

                      761 Century Circle
                      Conway, SC 29526

                      PO Box 50016
                      Myrtle Beach, SC 29579

                      Contact Us

                      • For Nonprofit Agencies
                      • Financial Information
                      • Email
                      • Careers

                      Get Help

                      • 211
                      • Meet ALICE
                      • Free Tax Preparation
                      • Disaster Relief Efforts

                      Get Involved

                      • Calendar
                      • Volunteer
                      • Workplace Campaign
                      • Give Where You Live.
                      • Leadership Giving

                      About Us

                      • Our Leaders
                      • Our Team
                      • Our History
                      • Donor Privacy Policy
                      • Diversity, Equity, and Inclusion

                      Copyright © 2026 · United Way

                       

                      Loading Comments...