
Who is ALICE?
ALICE stands for asset limited, income constrained, employed. United Ways of South Carolina launched the ALICE data project to provide a comprehensive measure of financial hardship across our state.
The ALICE reports tell the story of our community members who are working hard but still struggling to survive. ALICE is our neighbor, our friend, our family. While ALICE may earn more than the Federal Poverty Level, ALICE still cannot afford the basic necessities for their family.
UNITE FOR ALICE
31% of Horry County residents are under the ALICE threshold and struggling with regular financial crises without the resources they need to succeed. With your help, we can help these families reach financial stability.

Key Terms
Household Survival Budget: The bare-minimum costs of basic necessities (housing, child care, food, transportation, health care, and a smartphone plan).
ALICE Threshold: The average income needed to afford the Household Survival Budget. Households below the ALICE Threshold include both ALICE and poverty-level households.
ALICE: Households with income above the Federal Poverty Level but below the basic cost of living.
Poverty: Households earning below the Federal Poverty Level
Total Households: The number of households as reported by the American Community Survey.
ALICE in Horry County
2021 Point-in-Time-Data
Population:
365,579
Number of Households:
145,335 (4% change from 2019)
Median Household Income:
$55,819 (state average: $59,318)
Labor Force Participation Rate:
52% (state average: 60%)
ALICE Households:
31% (state average 29%)
Households in Poverty:
12% (state average 14%)